The annual Christmas Telethon has been active since 2013, initially hosted by Dalia on her then-talk show “Stouh Beirut”.
It has become a yearly televised fundraising event that lasts for hours, raising financial support to individuals or families, from across Lebanon, that have poor access to appropriate medical care and/or life-threatening social and financial conditions.
The telethon takes place around Christmas time with the help of many participants, public figures and politicians who answer phones and take donations on live TV.
The process of the Telethon is simple:
Reports are broadcasted during the show detailing the specific conditions of 7-10 families requiring benefactor assistance to survive. During the live broadcast of the show, a phone number and website appear on the screen for donors to make pledges.
Viewers can call the phone number and pledge money to the causes while the telethon is taking place.
A specific donation level is usually set to target, depending on the amount needed to cover all the telethon cases.
The Telethon has run for 6 successful years and 2019 will be the seventh.
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